Peter Duyan Design Leadership

Experience

Led Product Design through hyper-growth and acquisition. Built a culture of craft, creative vision, curiosity, and collaboration — investing in each designer's growth and creating a team that consistently did the best work of their careers.

  • Scaled the design team from 8 to 53
  • Grew the business from $600M to $2.5B in annual revenue
  • Grew the user base from 75M to 143M
  • Built a strong management bench of design directors and managers
  • Built and shipped three design systems, driving coherence across products and unlocking innovation within feature teams
  • Integrated AI tools across design workflows — from prototyping to pull requests — improving the speed and quality of design intent and execution

Designed SoFi's core mobile and web app, powering expansion into banking, investing, personal loans, and mortgages.

Led client engagements in entertainment and retail at one of design's most adventurous firms.

Led design of Fitbit's activity, heart rate, and sleep experiences. Built teams known for research, innovation, and execution.

Expanded Strava from cycling to running through research-led product design.

Led client engagements in finance and healthcare at one of the industry's most influential design firms.

Skills

Leadership & Team

  • Design Leadership
  • Team Building
  • People Management
  • Mentorship

AI & Systems

  • AI Native Product Design
  • AI Design Infrastructure
  • Design Systems

Craft & Vision

  • Product Vision
  • Creative Vision
  • Design Expression
  • User Interface
  • User Experience
  • Interaction Design

Research & Method

  • Rapid Prototyping
  • Design Research
  • Design Consulting
  • Co-Active Coaching

Education

Master of Fine Arts
School of Visual Arts — New York, NY

Bachelor of Fine Arts
Bowdoin College — Brunswick, ME

Outdoor Leadership
NOLS

Coaching Education
Co-Active Coaching